Monday, October 23, 2006

Summing up of debate on Death of AdSense

Google AdSense publishing on websites to earn money is a popular work at home business which uses Internet marketing and this debate is relevant.

I would like to share with you this short interesting article which aptly sums up the great debate on the Death of AdSense in the Internet marketing scene.

The article appeared recently in EzineArticles.com and goes like this:

Internet Marketing - What Do You Think of the "Adsense is Dead" Debate?
By Sean Mize

Are you here: This is a hard-ranging debate started by click flippers that are licking their chops over Google Adsense slaps.

Or here: Adsense is alive, and for white hat marketers, Adsense revenue is way up, and will continue to climb. Adsense is only dead for black hat marketers who disrespect Google Adsense
and the financial opportunity provided by Google.

I think everyone that has been able to keep out of the emotional fray recognizes that the Adsense is Dead campaign was strictly created to sell an over priced course on click flipping.

But what is the truth? Google Adsense revenues seem to be up. But bid prices seem to me to be down. Does this mean that a larger number of sites are now hosting Adsense and therefore the average operator revenue is down while Google profits are up?

Can new Adsense templates (like the ones just released by Adsense guru Joel Comm) make up for the stress of the death of Adsense, or is this just another ploy to put money in the pockets of another long-term marketer?

My personal opinion - Google will find a way to ban the new Adsense templates as soon as they become profitable.

My solution to the internet marketer: Stop relying on Google Adsense for revenue, allow bid prices to drop, and use Google Adwords to drive high-profit traffic to solid, sales driven web sites.

My solution involves driving subscriber traffic to my high profit information sites that convert to big dollars for me-- and I don’t give Google, click flippers or Adsense templates my dollar.

Are you interested in learning how to build a responsive mailing list? Click here: List Building Do you want my free book, ‘15 Steps to Internet Success‘? Click here: Internet Marketing Success Sean Mize is an online author and internet marketer, and produces internet marketing training materials.
Article Source:
http://EzineArticles.com/?expert=Sean_Mize


Well, that about sums up the great debate on the Death of AdSense. To each his own as it takes all sorts to make the world :-)

Posted by Dale Ng, an Internet entrepreneur enthusiast who shares tips, info, news and articles on Internet marketing. Feel free to visit his website on Internet home business at: http://www.homewebbiz.com . You can also visit his other website at: http://tinyurl.com/jcsqs .

Friday, October 06, 2006

Google AdSense may soon be repackaged

Looks like AdSense ads in its present form just might soon be phased out eventually. There is recent news, since end of September 2006, that Google is currently running beta testing of Cost Per Action AdSense ads with a selected small group of people.

The inference is that after beta testing, Google may carry out a full international launch of CPA AdSense ads. This means that clicks on AdSense ads will not be paid. CPA AdSense ads publishers are paid only if an action is carried out by the visitor after the ad is clicked. The action can be a purchase or generating a sales lead. That is, either the visitor buys or he fills his details in a form.

The advertiser will have choice of paying for an outright sale or for getting a sales lead, depending on the nature of the business. He will also decide on how much to pay.

Thus, for the AdSense publisher, not every click will result in getting payment, but the payment would be many, many times more when a sale or a lead is generated after the click. This will be living up the Internet marketing food chain.

It will also solve the problem of click fraud which is presently costing advertisers 10 to 15 percent or more of the payments. Click fraud is an enormous nagging problem to Google.

A pertinent question is how will it affect the AdSense publishers? Will they earn more or less? The guess is that the advertisers will be more aggressive because they know that their budget results directly in sales or leads (which could very likely turn out to be sales). The risks are very much reduced and the advertisers can be expected to be very aggressive in bidding for AdWords. Thus, all in all, the AdSense publisher will stand a good chance of earning more, even with Google there taking a cut as middleman.

This CPA concept is not altogether new, however. So, if you can't wait for the new CPA AdSense to be implemented (if ever), then you can join the many CPA networks which offer a wide variety of goods and services paying very high commissions for sales and leads. Some of the CPA networks are Click Booth, Modern Click, and Azoogle. Thus we make a full circle and come back to the original concept of affiliate marketing.

Posted by Dale Ng, an Internet entrepreneur enthusiast who shares tips, info, news and articles on Internet marketing. Feel free to visit his website on Internet home business at: http://www.homewebbiz.com . You can also visit his other website at: http://tinyurl.com/jcsqs .